Elevating the ordinary
The aspect of humans and our culture that I find the most fascinating is our obsession with making and owning inanimate objects. Constantly competing with each other in terms of innovation and design, it's what makes us truly unique as a species. I particularly love old things, objects that took hours, days, even years to make. That someone had such a strong vision and passion for what they were crafting that they dedicated a large chunk of their life to it.
A scene from LeatherLand (Tina's workshop)
These simple things oftentimes did more than perform functions - they communicated ideas, told stories and honoured traditions and cultures. "Things" used to be highly prized, handed down through generations. I myself am lucky enough to be wearing my great-great grandmother's engagement ring, being the fifth woman in my family to do so. Yes, it's a thing, but it has such sentimental value that it has taken on almost magical properties. My highly practical Granny even quietly admitted that she felt somehow protected while wearing it, like the whole family was watching out for her.
The emotion that we used to attach to our objects seems to have almost completely disappeared from our society. There's a huge disconnect between the making of things and the buying of things. No one wants to know how, where or by who anything was made - or even whether they really need or want it. That emotion has been drained out of the process of sourcing our personal objects, like the human aspect is gone.
A scene from my workshop. I may have a slight obsession with tools.
One of my favourite moments in my time with Street & Saddle so far has been watching how people react to seeing our products in person. I can't wipe the huge grin off my face when people walk by our vendor booth and audibly gasp at our Copperlux tees. That's right, as in a sharp inhalation of breath so loud I can hear it from my perch in the corner.
This is a T-shirt we're talking about here, people.
But Tina and I think long and hard before we introduce new products. It can't be meh. It has to be, at least in our opinions, unique and better than what's out there. So we took one of the world's most ordinary objects and pimped it out so much that it merits sighs.
Yes, I am fully aware that I'm unabashedly bragging right now, but hey, isn't that what a company blog is for? Some might call me foolish for thinking that clothing can make a positive impact on a person's life, but I have the fan mail to prove otherwise. I get to see first hand when women grin huge grins upon seeing themselves in the mirror in a Runaway skirt, or send me an email just to say they still are so in love with their piece.
Let's face it: in this crazy world we've constructed for ourselves, we need stuff. And unless we live in nudist colonies, we need clothes. This post isn't even about selling our products (jk, kind of is), but more about getting you to think more about your buying decisions. The world is full of crap - way too much of it. We're pretty much suffocating our poor planet with it. Moral of the story: buy stuff, not too much, and try to find the things that make you smile.